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Now, there’s a billboard I’d like to see!


The original floating lure, first invented in 1936 by Laurie Rapala, eventually becoming Normark fishing industries by 1959. Back then, catching more fish
was the game — and still is today!

This Worlds Leading manufacturer of crankbaits, created the most realistic lure on the market. Considered a classic — today there are many more advanced options.

We all want to catch more fish and tell stories about the-big-fish-that-got-away. So, how is it that soft bait manufacturers are able to keep pace with the number one high-tech lure manufacturer?

Have an idea for a Rapala sign? Send me your ideas
and I’ll post it here on FML Outdoors!
(more…)
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