Now, there’s a billboard I’d like to see!
The original floating lure, first invented in 1936 by Laurie Rapala, eventually becoming Normark fishing industries by 1959. Back then, catching more fish
was the game — and still is today!
This Worlds Leading manufacturer of crankbaits, created the most realistic lure on the market. Considered a classic — today there are many more advanced options.
We all want to catch more fish and tell stories about the-big-fish-that-got-away. So, how is it that soft bait manufacturers are able to keep pace with the number one high-tech lure manufacturer?
Have an idea for a Rapala sign? Send me your ideas
and I’ll post it here on FML Outdoors!
Low-Price Scented Baits Help Lure consumers
The Original Floater®, Shad Rap®, Magnum®, Rattlin‘ Rapala®, Fat Rap® and X-Rap®, are all great lures. Each will put fish in your boat. The bright colors and realistic craftmanship certainly grabs my attention! So what’s the next biggest thing when it comes to fishing bait design?
My guess is scent technology and luminance will continue to make vertical jigging soft baits, such as, Berkley® Gulp® and PowerBait® very popular with fishermen!
Rapala’s new Trolls-To-Series, Max Rap® and Flat Rap® provide great options when fishing around structure and deep water. I recommend every fishermen watch the video series on Rapala.com. You’ll see how Rapala’s new lures provide great solutions for fishing large flats, faster trolling and precision fishing. I found the video series very informative with many nice action shots.
So what’s next? None of the new crankbaits incorporate scent. I’d love to see an inexpensive lure created out of the same material as Gulp® Alive. I’ve caught plenty of fish with Rapala’s hard-and-true system. But the price of lures has gone up tremendously! For most lures, you can expect to pay $8.00 to $12.00 per lure. I would love to see a cheap lure that utilizes many of the same features and action as their counterparts.
Fishing lures technology will continue add value, consequently — more dollars out of your pocket. Besides, where’s the statistic that shows all this engineering will help us catch more fish?
To me…nothing beats being on the lake, at the right place , at the right time no matter what your fishing with.
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